With the increasing spread of globalization and technology, the culinary world has gotten more complex than ever before. Now you’re no longer restricted to the delicacies of your local cuisine, but instead have the luxury to indulge in foods from a wide variety of cultures and backgrounds, making for a truly diverse and well-fed palate.
One particular brand of food that has seen a boom in exposure has been pan-Asian restaurants. With Asian cuisine sales inflating by 135% between the 1999 and 2015 period, the cuisine is arguably the most quickly expanding in the industry, making online marketing and promotion essential if you’re to stake your claim.
If you’re someone with a knack for cooking up a hearty pan-Asian meal but find yourself clueless when it comes to strategic online marketing, then the thought of promoting your restaurant can seem daunting. Well, with this handy guide, you no longer have to worry about that!
Here’s how to promote your pan-Asian restaurant online:
Become a Website Player
It’s true, man’s best friend has become the technology, and your Pan-Asian restaurant reveling in it is the surefire way to online success. The first thing that your Pan-Asian restaurant needs is a website! Sounds pretty simple, doesn’t it? But there’s an art to making your website stand out, and it’s only the best ones that will win the marketing roulette.
First things first – you need to get your hands on a web designer that knows their trade. After all, the usability and aesthetics of your website are what’s going to decide whether a visitor is enticed or annoyed. Depending on the stage that your business is in, you can decide to have a basic or more complex website, but as a Pan-Asian restaurant, it’s always a good idea to include a homepage, an about us page, a contact page, a menu page, a gallery, reviews, and maybe even a blog!
Websites build credibility, and the more professional and welcoming your website is, the more customers you’re going to get. And of course, ranking higher won’t do you any harm, so be sure to break out the SEO!
Be Known for your Accessibility!
For many people, food is all about comfort and convenience. And what better way to provide these two than by offering delivery and takeout services for your Pan-Asian restaurant? After all, not everyone likes to dine in busy restaurant environments, and some would much rather enjoy their favorite meal in the comfort and familiarity of their homes.
But of course, simply providing delivery and takeout services is not enough, it’s marketing them through apt promotion strategies that will really get the ball rolling. A great way to get a head start on this is by advertising your services through restaurant flyers and putting them up in places where your customer traffic is likely to be high – think social media platforms and email chains.
And don’t worry if you don’t have a creative bone inside of you – with services like PosterMyWall you can easily design posters, choosing from one of the hundreds of food delivery templates to match your creative sense. Not only will the design process be super fun and simple, but you’ll also thank yourself for making such a budget-friendly decision – trust me, I’ve been there. Once the posters are made all that’s left is to make sure they get optimum views and your Pan-Asian restaurant will come out right on top!
Do you know how most people end up at a restaurant these days? They’re endlessly scrolling through their Instagram feeds when a picture of a stunning dish pops up. And voila! That right there is a sealed deal, which is why your Pan-Asian restaurant needs to up its socials game.
Simply having an account on Instagram is not enough, work needs to be put into ensuring that your feed is aesthetic and users are being drawn to your account. Bring your A game by diving into SEO, posting regular pictures which resonate with the brand and identity of your Pan-Asian restaurant, making use of daily stories, and even hosting collaborations with other Instagram accounts such as influencers and food bloggers to benefit from their following.
And if you’re not well versed in the world of Instagram, then hiring a social media manager and making use of graphic designing tools will land you on the path to steady promotion!
Join the Apps!
Apps are ruling today’s world. After all, what’s better than having a plethora of information at your fingertips, but concise and structured so you can find exactly what you’re looking for?
Getting your Pan-Asian restaurant listed on top food apps operating in your area is a foolproof marketing tactic. Not only will you be viewed by an audience that fits right into your target market, but you’ll also gain from the growth and success of the food app itself, the expansion trickling down into your restaurant. Look into the likes of DoorDash, Uber Eats, and Postmates for some of the best!
Be sure to do your research and negotiate terms of sales that are beneficial to your restaurant – there’s no reason why marketing and promotion should lower your returns!
So, all you should be doing is following these top-notch online marketing tricks to promote your Pan-Asian restaurant – you’ll soon have a line stretching out the door and ‘help needed’ posters on the doors. The success will be worth the effort!
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